AuraVision · Internal · Draft for review

The Continuum Brand Guide

Private Super Intelligence. The real identity — supersedes the earlier generic draft.

Who we are, in one line: AuraVision builds Private Super Intelligence — a device you own that hears you, works for you, in the room with you, and forgets nothing to a server because it sends nothing to a server.

Everything here serves one feeling: calm, private intelligence. Not hype, not "cutting-edge tech solutions" — a quiet, powerful thing that lives with you and keeps your confidence.

01The marks

Continuum mark (primary)

A bright circle pixelating counter-clockwise — the pixels are data held at the boundary, never leaving. The discontinuity is the meaning: intelligence that stays in the room. Source of truth: continuum_mark.py. Idle = pure white; ember is the active accent.

The Ψ mark ($PSI)

The gold Ψ coin — the symbol for a mind, and the ticker for the compute economy behind the device. Source of truth: psi_master_v3.py (seed 2718) / media/mark.png. Use Ψ for $PSI / compute; the Continuum mark for the product / company.

Clear space = inner-ring diameter on all sides. Minimum 28px digital / 10mm print. Never stretch, recolor, rotate, or add effects.

Never: laurels, Roman/imperial motifs, gold-coin clip-art, lens flares, a corona, or a "glowing orb." Banned.

02Color

Dark-first. The world is the room at night: near-black ground, one warm light. Ember is a spice, not a flood — it marks what's active.

Token	Hex	Use
Ground	`#08070A`	Primary background
Ground 2	`#0D0C10`	Raised panels
Panel	`#111017`	Cards
Line	`#26232B`	Hairlines, borders
Ink	`#ECE6DE`	Primary text
Muted	`#A79F93`	Secondary text
Ember	`#F2A25C`	The one accent — active, CTAs, highlights
Ember-deep	`#C97E3D`	Ember borders, pressed states

Rule: one warm light in the frame. No blue, green, red, or generic UI palette.

03Typography

Michroma — display & headlines

Orbitron — labels · ticker · eyebrows

Georgia — long-form prose, essays, the Journal

Body / UI: Helvetica Neue, light weight (300), letter-spacing .012em.

Never Open Sans, Roboto, or a generic Google stack. Capitalize the brand's own words — e.g., Private Super Intelligence can lead its capitals in ember.

04Voice & messaging

Tone: calm, precise, physics-grounded, quietly confident. State facts; let them land. Never oversell, never fabricate a number, never claim a capability we don't have.

Canonical lines (verbatim)

Private Super Intelligence.Nothing leaves the room.Powered by $PSI.

"It hears you locally, answers locally, and sends nothing to a server."

Everyone is about to have super intelligence; the only question left is where it runs — in someone else's cloud, reading everything you say, or on hardware you own, where nothing crosses the edge. That question is AuraVision.

Do not say: "cutting-edge tech solutions," "innovation at your service," "empowering businesses," or SaaS filler. No invented origin stories — the real one is Paul Chou and the founding team; cite the founder-truth record, don't improvise.

05Imagery

World: the room at night — warm, lived-in, real. One ember light source.
The device: a quiet object at true scale (169mm × 55mm), matte/satin — Onyx & Pearl. Never cartoonishly large, floating, or tilted. On-screen Paul matted from me.mp4 only; no generated faces.
Avoid: stock "tech" photography, blue-glow data-center clichés, holographic UI, laurels/coins.

06Where truth lives

Continuum mark → scripts/continuum_mark.py
Ψ / $PSI coin → psi_master_v3.py, media/mark.png, campaign/psi/i6e_master_4096.png
Palette & type tokens → campaign/site_v3/index.html :root + fonts.css
Prized media registry → campaign/ASSETS.json

When in doubt, pull from source — never reconstruct a mark, color, or founder fact from memory.